Western – Ivey HBA AEO Essay Example

Ivey’s HBA AEO application is a bit simpler than the HBA application as there isn’t a video component, although this could likely change in future years. The Ivey HBA essay question is:

Consider all the extracurricular activities (community involvement, paid and/or volunteer work experience, entrepreneurial ventures) that you have been involved in during the past four years. Select three activities that you feel demonstrate your leadership abilities best.  Focus your description on elements that demonstrate: teamwork, initiative, achievement, commitment and breadth.

Please limit your description for each Ivey HBA essay question to 500 words. You should have 3 activities, meaning 3 500 word essays.

Below are examples of the Ivey HBA essay questions.

Number 1        

I am the Senior Co-editor of the Metropolitan Preparatory Academy Yearbook, having earned this leadership role after being Junior Co-editor in grade 10.  I am responsible for recruiting and leading a team, planning and assigning work responsibilities, managing progress and deadlines and developing an innovative theme and content for the yearbook.  In addition, I am in charge of acquiring financial support from the business community and generating yearbook sales.

Early in the year, I review and select team members who I feel will be most effective at completing portions of the yearbook’s content.  Once we have selected our team of 15, I plan meetings, assign pages, and make sure every member understands what they need to do to get their work finished on time.  I also lead my team to coordinate with the appropriate teachers and students involved in school activities to source pictures and other information for the yearbook pages.  Meeting deadlines is critical, therefore I closely monitor the team’s progress and take the initiative to add additional support where needed to ensure successful completion of the pages.  I then play a quality assurance role, reviewing each page to make sure it is aesthetically pleasing and that all information is correct.  After leading the process of completing pages I coordinate their submission to the yearbook production company.

My co-editor and I also lead a process to leverage the team’s creativity to develop an innovative theme for the yearbook and generate ideas to boost sales.  For example, this year we decided on a social media theme that has sparked significant interest from the students, and early indications are that we have already increased yearbook sales by about 10% over last year.  I also helped develop new and creative ways to market the yearbook, including extensive use of social media to create even more interest and a further increase in sales.

A final important task I perform to generate yearbook revenue involves contacting local businesses to purchase advertisements in the book.  This has taught me the critical importance of salesmanship.  I have learned to skillfully approach these companies, articulate a business case, and convince them that advertising in the yearbook is a worthwhile investment.  As a result of my dedication, we have successfully increased our advertising revenues every year and have begun to pay down the yearbook funding deficit previously accumulated by those before us.

My leadership and commitment over the past 3 years on the yearbook has taught me how to manage larger groups of people to maximize their performance, work collaboratively with my co-editor, generate innovative ideas, manage sales and a budget and negotiate with the business community.  All of these skills will be essential in the team-based curriculum at Ivey.  I am looking forward to using this experience in team assignments during my first 2 years at Western and during my academic career in the Ivey HBA program.

Number 2

I have been employed at Heights Ski & Country Club for the past three years as a Canadian Ski Instructors’ Alliance Level 2 certified ski instructor.  I am responsible for teaching skiing skills to classes of as many as 10 students ranging in age between 7 and 13.  I take my students through a curriculum designed to improve their skiing ability, build their confidence, create a supportive and fun learning environment, effectively communicate their successes and areas for improvement and assess their proficiency level at the end of the course.  My passion for teaching children to ski comes from a lifetime commitment to the sport, from my first time on the slopes at 3 years old to the 5 years I spent racing competitively. In my first year after achieving my Level 1 instructor designation, I learned the basics of how to teach skiing skills to kids effectively while creating a fun and engaging experience.  Because of the exceptional feedback I received from pleased parents as well as my bosses, I earned the “Rookie of the Year” award out of 50 new instructors.  The award is given to one new instructor who demonstrates a passion for learning, leadership, and breadth of ability.  The following winter, I achieved my Level 2 certification and further improved my teaching and skiing skills.  I passed at the top of my class and I am now one of the few instructors with this higher certification.  I have perfected a number of different techniques and styles to engage and challenge my students, ranging from interesting games to friendly competitions.  I have been very successful, evidenced by the fact that all of my students have shown considerable improvement and proceeded to move up a step-level in their skiing.  As a result of the positive outcomes I have accomplished, the ski school director recommended I pursue my Level 3 certification, which would allow me to teach anywhere around the world at all skill levels.  This is something I am interested in pursuing to further improve my experience as both a teacher and a skier.

I have learned many important lessons as a ski instructor.  I can now communicate in a variety of different ways to best help people understand, using analogies and demonstrations to my advantage.  I have learned the ability to deliver constructive feedback that is critical, helpful, and encouraging, as well as seek out, receive, and apply feedback from others.  This has allowed me to improve myself in all aspects of my life.  Moreover, through my leadership and influence, I am able to motivate and work with diverse and sometimes challenging personalities.  My experience coaching and leading a variety of different people has been incredibly helpful, and has prepared me for the intensive group-work that both Ivey and the business world demands.  As such, I am excited to continue developing my skills in these areas while completing my HBA degree.

Number 3

Metropolitan Preparatory  Academy’s Annual Charity Fashion Show is the school’s largest student-organized fundraising event, and I have been committed to the show’s success in different influential roles throughout high school.  In grade 9, I was one of only 6 people my age selected to model, a small percentage out of 60 additional models comprised of students from older grades.  After continuing my involvement as a model in grade 10, I increased my responsibilities in grade 11 when I was selected for lead roles in logistics and public relations.  This made me the only committee member assigned to 2 teams.  My roles require collaboration, teamwork, and effective communication with a team of 30 students in order to execute the show successfully.  After my success in grade 11, I once again earned dual responsibilities on this year’s executive team.  Last year, the show earned a total revenue of $91,000, profiting $65,000. This was split between two charities, and was an 8% increase over prior years. Our goal in 2014 is to profit over $70,000. My PR team is responsible for raising the profile of our event through media coverage, print, and verbal advertising.

Last year, I took initiative to source coverage from two new media companies, Rogers TV and Toronto Life Magazine.  My team and I worked with the magazine to compose blogs about the show on Toronto Life’s website and ended up attracting additional donations for the show’s silent auction.  Additionally, I coordinated with Rogers TV to send a crew to cover the event.  Since I was the fashion show’s spokesperson, I was interviewed beforehand and the interview appeared on “Access Peel”, a Rogers TV program.  This coverage sparked considerable interest for this year’s show.  My goal this year is to acquire larger media companies like CTV, The Toronto Star, and The Globe and Mail. My logistics team is responsible for designing and implementing an innovative experience for an audience of 750 people and transforming our school gym into an impressive professional grade fashion show.  My main responsibilities are to help generate set ideas, find suppliers to provide items needed for the set design, and collaborate with the show heads to coordinate with these suppliers.  Managing logistics requires teamwork, attention to details, and the skill to coordinate schedules and negotiate contracts with all suppliers.  It also requires organization, tight coordination with the people on my team, and effective communication with others to successfully plan and execute hundreds of activities.

The commitment, leadership, and teamwork I have contributed to the fashion show, setting priorities, managing complexity, and maximizing my team’s potential has prepared me for team-based case work at Ivey.  My people skills and logistics experience also make me the right person for a lead role outside of the classroom in Ivey’s PBSN and HBAA.  My take action approach, thinking outside the box, and knowing how to successfully achieve my goals will be essential and I look forward to improving all of these skills at Ivey.

Ivey HBA Essay

Alex Dorward

Alex Dorward

Alex is the co-founder of UniversityHub (now CampusRankings) and current Technical Director for CampusRankings. Alex grew up in Ottawa before attending St FX in Antigonish, NS. After graduating, he joined Accenture and is currently a Manager in Accenture Digital.

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